special today on punctuation

I sell words. You can buy them. Do you need your company or institution branded? Its true voice defined? Stories told? Your cause or dream advanced? I can help.

My specialities are brand writing, magazine creation, and infographics — from ideation to delivering a rewarding read. 

Why Squint? The act of squinting narrows your field of vision so you see more clearly. That's what I do for content: I zero in on the essential and boot the rest.

 
 

LET it BE DIGITAL

Introducing GATHER, Princeton Theological Seminary Magazine. After several years without a magazine of any kind, PTS hired Squint to fashion a digital magazine from scratch. Loosely based on my favorite digital magazine, California Sunday (it comes in paper, too), I opted for a department-free structure since the number of articles in the inaugural issue was small.   

 

 

 
  Flipping the switch on a digital magazine      Gather: Princeton Theological Seminary Magazine   is now live after a sweeping examination of the institution's culture and careful appraisal of how to best take advantage of its digital platform.

Flipping the switch on a digital magazine

Gather: Princeton Theological Seminary Magazine is now live after a sweeping examination of the institution's culture and careful appraisal of how to best take advantage of its digital platform.

  All we heard was "Incoming!"   Mag staffers stood transfixed, albeit briefly, as a last-minute, even bigger milestone headed straight for the same issue wrapping up The Campaign for TCNJ.

All we heard was "Incoming!"

Mag staffers stood transfixed, albeit briefly, as a last-minute, even bigger milestone headed straight for the same issue wrapping up The Campaign for TCNJ.

 

take my word for it

Establishing the perfect tone for your project — one that draws people in without them knowing exactly why — relies on the warmth of a human voice.

Think of me as a clay artist who leaves a thumbprint on her work when finished. I want your audience to sense a human touch in what I create for you — and for them to feel that ineffable click.

 

 
  3eleven apartment complex debuts   My web copy for 3eleven in Chicago's hip River North neighborhood zeroes in on design that puts everything at your fingertips.

3eleven apartment complex debuts

My web copy for 3eleven in Chicago's hip River North neighborhood zeroes in on design that puts everything at your fingertips.

   Viewbook charm increases. So does interest.     I produced a bold viewbook & videos for The College of New Jersey. Applications went up, with a 10% boost in out-of-staters. Coincidence?  

Viewbook charm increases. So does interest. 

I produced a bold viewbook & videos for The College of New Jersey. Applications went up, with a 10% boost in out-of-staters. Coincidence?  

  Identity puts a bow tie on campaign    Cornelius Vanderbilt's lesser business associate Daniel Drew left his namesake university short of funds. I developed language for One and All: The Campaign for Drew, which netted $85M. 

Identity puts a bow tie on campaign

Cornelius Vanderbilt's lesser business associate Daniel Drew left his namesake university short of funds. I developed language for One and All: The Campaign for Drew, which netted $85M. 

   Postcards punch above their weight     My series touting TCNJ's outcomes and affordability generated inquiries. It also drew compliments, rendering the client speechless.

Postcards punch above their weight

My series touting TCNJ's outcomes and affordability generated inquiries. It also drew compliments, rendering the client speechless.

 

love me some pictures 

If I dared to be a designer, I'd starve. Instead I work with the cleverest men and women in the fields of design, illustration, and photography. I owe them big: They've helped free me from my slavish dependence on the paragraph.

If you want your content to pop — no matter the delivery method; heck, I'd love to put text on a coffee cup  —  I can help.

 

 
   C hart wins national gold award   John Lennon and Ivan the Terrible had nothing in common until I got my hands on two unrelated student research papers. What happened next is the best part of the story.

Chart wins national gold award

John Lennon and Ivan the Terrible had nothing in common until I got my hands on two unrelated student research papers. What happened next is the best part of the story.

   Survey takes the scenic route    You have a brand. Or want one. Surveys don't have to be stodgy, especially if I'm the one asking the pithy questions.

Survey takes the scenic route

You have a brand. Or want one. Surveys don't have to be stodgy, especially if I'm the one asking the pithy questions.

   Art-text combo packs a wallop     What's a school to do? All higher ed websites list majors. Branding-by-committee results in a takeaway that's meh. Then one day, a cure for website blandness stared me in the face. 

Art-text combo packs a wallop

What's a school to do? All higher ed websites list majors. Branding-by-committee results in a takeaway that's meh. Then one day, a cure for website blandness stared me in the face. 

google-site-verification: googlea12246b9387cd0ac.html