Viewbook & VIDEO | the college of New jersey
The first few times I set foot on TCNJ's campus, something was off.
People smiled at me. Students held doors open. Passing faculty and staff said ... hi. While the college's reputation as a state academic powerhouse — harder to get into than Rutgers, New Jersey's state flagship university — is well established, its sunny character and pristine campus have been harder to convey. In advance of a broader college branding initiative, our marching orders were to convey the distinctive feeling of the college in text and video.