One and all Campaign | Drew University


"What agency created this?" asked a principal from Development Guild, referring to materials for One And All: The Campaign for Drew. He posed this question to the university's advancement VP Kenneth Alexo Jr. 

A quick-witted wearer of bow ties, Alexo had chosen to adopt the One And All slogan for Drew's campaign, which I initially conceived as Drew Magazine cover text. From that I developed language for the campaign collateral — website, video, brochure, postcards, and correspondence. By its close in June 2016, One And All had raised $85.4M from 14,001 donors.